Weetabix fame for students (10/03/2010)

Weetabix boxes have a new ingredient – a picture of students and staff from the College of West Anglia along with a giant tractor and trailer made of bales. As regional winners of a national competition, the group from the Cambridge campus and their creation is adorning cereal boxes currently on the shelves of shops and supermarkets.

The Weetabix Wheat Art Competition invites the farming community to create sculptures from wheat bales and send in a picture. The college’s entry was judged to be a regional winner and the picture has been printed onto Weetabix boxes one of four new designs launched this month(March).

"Both staff and students thoroughly enjoyed taking part in the challenge and were delighted to be chosen as the regional winner. It is great to see their picture across cereal boxes in the supermarkets - and a real reminder of how much effort it took to move all those bales!" said Mark Ekin, programme area manager for agricultural studies at the Milton site.

Students took part in the challenge as part of their induction week activities and the project was led by First Diploma Course Director Peter Bone and student Callum Ross came up with the idea of the tractor and trailer. The annual competition is run in conjunction with the National Farmers’ Union and the college will be creating wheat art again later this year.