The College of West Anglia

Students showcase to Studio20a

Creative arts students at the College of West Anglia’s King’s Lynn campus were treated to a morning of creative thinking and real-life scenarios by a local graphic design company.

Studio20a is the creative arm of the Maze Media group of agencies. Based in the Tuesday Market Place, King’s Lynn, they specialise in advertising campaigns, branding, photography, video and graphic design.

Hannah Hornigold, lead designer, and Gavin Caney, communications manager, spent a morning with the college’s first and second-year graphic design students.

Hannah gave a talk about her career so far before the pair introduced a brief for the students to engage in. They encouraged students to take an everyday stationery item and turn it into an exciting new product. Students created items such as animal rulers and sticky tape reels.

Ms Hornigold said: “It was a really enjoyable few hours and it was great to see the students being so creative. It was nice to offer an insight into the industry and hopefully it can help people make some decisions about their future.”

Mr Caney added: “The students couldn’t have embraced the task, or been more respectful, if they tried. We had a great time working with them and it was lovely to see them being so enthusiastic about the work. It’s always nice to give something back to the community and the next generation of graphic designers.”

Many students said this was their first experience of working to a real life brief. The group’s lecturer, Jane Goodwin, was delighted with how the students involved themselves in the tasks and networked with the pair from Studio 20a.

She said: “Engagement with industry helps to put learning into context and offers invaluable experience in preparing our students for work. It’s always good to reinforce working processes, and it was a real pleasure seeing the first and second years so fully engaged with Studio 20a’s project. Our Graphic Design students never fail to impress visitors with their maturity, commitment and creativity and this experience was no exception.”

Daniel Bilham, 30, a student on the course, said: “It was good to be issued a real life brief, outside of the eyes of a student. It has given me a a very true to life experience of what I could be doing on completion of this course. This is a good group to work with and we bounce ideas off each other well.”

Another student, Deirunas Puodzionas, 17, said: “I am a first year student so it was good to get a real life brief as I haven’t worked with one before.”